Articulate 360 vs. Articulate Storyline 3

You may be ask yourself which of these solutions suits best and which one will bring the greatest benefit to your company. Both Articulate 360 and Articulate Storyline 3 are there to support your work in the production of successful e-learning modules.

We have put together the 7 main differences between these two Articulate-products for you:

Difference 1 – pocket knife

Articulate 360 is a development environment similar to a Swiss Army Knife. Different „blades“ perform different tasks. Articulate Storyline 3 is a knife, a specialized tool from the set of different tools, which Articulate 360 holds ready for you.

Difference 2 – Online support

In addition to the flagship Storyline 360, Articulate 360 offers an online platform with a variety of services and tools (such as Rise, Responsive e-learning content development tool and Articulate Review).

Articulate Storyline 3 has no such environment available.

Difference 3 – Template and Character

Articulate Storyline 3 is limited to one photographic character (Azumi) and the cartoon-like figures.

On Articulate 360 provide a large number of photographic and realistically drawn characters that can be freely used in storyline 360. In addition, Articulate offers professionally designed templates in the Content Library, which can also be used freely. And finally, the Articulate-360 user has access to more than 1.5 million images, videos and symbols that can be used for commercial purposes in a free licensed storyline module.

Difference 4 – Responsive eLearning

The completely reprogrammed HTML5 engine has both Storyline 3 and Storyline 360 in common. Both also benefit from a responsive player, a player that adapts to the mobile device, whether held horizontally or horizontally.

However, Articulate 360 has dedicated itself to the topic of Responsive. A completely new online development environment called Rise provides true responsive e-learning content.

Difference 5 – Updates

The range of functions is defined for Articulate Storyline 3. The new version will only receive new functions when the next main update is made. The next version is expected in 2 years at the earliest and it is still unclear whether Articulate Storyline 3 will remain the last version.

All Articulate-360 products receive continuous functional enhancements, extension of templates and characters and improvements of existing functions. Since it is a subscription, all software update costs are included. Within the last 6 months more than 40 new functions have been added.

Difference 6 – Compatibility

A combination of both products is possible. Articulate Storyline 3 will remain compatible with Articulate 360. Conversely, however, compatibility is not guaranteed as Storyline 360 is continuously „evolving“.

Difference 7 – Price model

The price model of the two solutions is very different.

The investment for the single-user license of Articulate Storyline 3 is expensive in relation to the performance of Articulate 360, although Articulate 360 is purchased as an annual subscription. Storyline 3 will have additional update costs.


In this article, apples are compared with a whole basket of fruit, which naturally leads to an imbalance. However, many of our customers are faced with the question of whether they should buy a tool with an „old“ license model or switch to a subscription that includes an entire development environment.

Articulate Storyline 3 only contains one photographic character and can no longer be expanded, as Articulate has taken the additional packs of characters off the market.

From our point of view, the version 3 of Storyline is only worthwhile if the customer already owns Storyline 2, possibly has a Platinum Membership Plan and tends to develop for the desktop area rather than for tablets or smartphones.

For Articulate, the path is clear: away from perpetual licenses to an annual subscription model, just as we see with other software vendors such as Adobe or Microsoft Office.